Shoprite, one of South Africa's largest retailers, reported a 56.9% increase in sales for its Petshop Science
Image: Shoprite Group
Shoprite Group, one of South Africa's largest retailers, reported a 56.9% increase in sales for its Petshop Science division during the interim 26 week period, ending December 29, 2024.
This growth comes as South Africa's pet economy continues to expand, with over 22 million pets being cared for by consumers who collectively spend an estimated R8 billion annually.
In response to this growing demand, major retailers, including Woolworths are scaling up their presence in the pet care market, all competing for a share of the lucrative R8 billion industry.
Shoprite said it became the first local supermarket retailer to offer pet insurance in 2020, followed by the launch of standalone pet shops in 2021.
Willem Hunlun, Chief Operating Officer at Shoprite Group, emphasised that the company identified a gap in the market.
"We saw a gap in the market to democratise pet care by making premium pet food and other veterinary-approved essentials available at supermarket prices," explained Hunlun.
He added that Shoprite was on track to become South Africa’s largest pet business.
“Customers continue to vote with their feet and wallets, and there is no doubt that our unwavering commitment to value has been instrumental in the rapid growth of Petshop Science. We are firmly on track to become the biggest pet business in South Africa," Hunlun said.
The retailer has now expanded its network to 135 pet stores across the country.
These stores stock a wide range of premium pet food, treats, and toys from local and international brands such as Hills, Montego, Dog’s Life, Eukanuba, Ultra Dog, Royal Canin, Rogz, Nandoe, as well as Maneli Pets – a small business that supplies 100% natural pet treats and snacks under its Small Batch label.
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