PATRÓN® Tequila reaches new heights with the launch of PATRÓN EL ALTO in South Africa
PATRÓN® Tequila, one of the world's leading super-premium tequila brand, is proud to announce the official launch of PATRÓN EL ALTO in South Africa. Following its successful debut in Mexico in 2022, PATRÓN EL ALTO arrives in South Africa, offering a rare and masterfully aged tequila expression that pushes the boundaries of craftsmanship and innovation.
PATRÓN EL ALTO is the brand’s most prestigious expression to date, blending Extra Añejo, Añejo, and Reposado tequilas — each aged to perfection — to create a remarkable and smooth taste profile. Crafted from the finest 100% Weber Blue Agave grown in the highest regions of Jalisco, Mexico, this exquisite tequila is the culmination of over four years of meticulous work by legendary Master Distiller David Rodriguez and his team of distilling artisans.
The process involved over 300 tastings to achieve an unprecedented combination of the best agave flavours, resulting in an incredibly smooth and naturally sweet profile with hints of figs, honey, caramel, and vanilla. The sweet, dried fruit notes of PATRÓN EL ALTO are a result of having been expertly aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads. Using 100% naturally perfect ingredients — agave, water and yeast — and crafted in small batches to ensure consistency and quality, PATRÓN EL ALTO achieves the brand’s one goal in mind: to create the finest tequila in the world.
This exquisite prestige tequila is simply perfect for momentous occasions big and small, packaged in an elegant and distinctive bottle, matching the azure hues of the agave fields in the Jalisco Highlands. "We are excited to bring PATRÓN EL ALTO to South Africa, a market known for its discerning consumers and vibrant social scene. PATRÓN EL ALTO speaks to the brand’s commitment to craftmanship and innovation, and we’re confident that South African consumers will appreciate the perfection that PATRÓN EL ALTO offers." said Bonolo Tamenti, Customer Marketing Manager for PATRÓN Tequila, SA.
PATRÓN is one of the few brands that still makes tequila the hard way - by hand, a painstaking process that’s been used since the brand’s inception. Innovative and impressively rare to the industry, the majority of PATRÓN EL ALTO Tequila is created using the traditional Tahona production process. A method that requires meticulous precision and time, a two-ton volcanic stone is used to crush the baked agave which creates a tequila with natural sweetness and flavors of the earth. PATRÓN is the leading producer of Tahona-based tequila in the world, demonstrating its commitment to a time-honored process, further exemplified by PATRÓN EL ALTO.
“PATRÓN EL ALTO honours the effort of every proud PATRÓN familia member involved — from the agave selection to the distillation and aging — in creating a tequila so naturally sweet and balanced,” said D-J Hageman, Vice President of Marketing at PATRÓN. “In true PATRÓN style, Master Distiller David Rodriguez cut no corners and took care, attention and time to create the pinnacle of perfection at PATRÓN.
“We are committed to taking PATRÓN Tequila to new heights,” said Tamenti. “In South Africa, we’ve witnessed a growing appreciation for super-premium spirits, and PATRÓN EL ALTO is the perfect expression of this category. It’s crafted for those who seek exceptional quality and want to elevate every moment, making it the perfect drink for life’s finest celebrations.”
The launch of PATRÓN EL ALTO comes at a time when social occasions are more vibrant than ever. “PATRÓN Tequila has always been synonymous with premium experiences, and with the launch of PATRÓN EL ALTO, we are setting the bar even higher,” Tamenti added. “We’re not just offering a drink; we’re offering a taste of the extraordinary — a tequila that elevates every experience and celebrates success.”
PATRÓN EL ALTO is now available in select retail outlets and venues across South Africa.