Hendrick’s gin and Buhle Samuels: A tale of quirk, class, and cucumber
What happens when sophistication, quirk, and a touch of the peculiar meet? Enter Hendrick’s Gin’s partnership with 54 on Bath, the recently revamped Rosebank jewel, and actress extraordinaire Buhle Samuels. Together, they are creating magic, one cucumber-inspired moment at a time.
A MATCH MADE IN BOTANICAL HEAVEN
Nestled in the vibrant hub of Rosebank, 54 on Bath is more than a hotel - it’s a stage. Known for its exquisite rooftop terrace, botanical gardens, and an air of timeless British charm, the venue was the perfect setting for Hendrick’s to unpack its whimsical world. Adding to its allure, 54 on Bath has just unveiled the new Hendrick’s bar, a must-visit for fans of the unusual. Guests can now indulge in Hendrick’s experiences, including delightful garden picnics and high-tea sessions on the terrace - perfectly paired with Hendrick’s Gin’s signature botanical touch.
BUHLE SAMUELS: THE QUINTESSENTIAL HENDRICK’S MUSE
From her dazzling debut at this year’s Durban July to gracing this editorial, Buhle Samuels has quickly become a Hendrick’s icon. With her ability to effortlessly embody class, sophistication, and a pinch of quirky fun, she’s the perfect muse. Her now-famous “talking horse” video with White Fang (yes, a horse) set the tone for this playful partnership, where eccentricity and elegance collide. As an actress, Buhle naturally aligns with Hendrick’s passion for performing arts, seamlessly blending charm and theatrical flair.
THE HUMBLE CUCUMBER TAKES CENTRE STAGE
But no Hendrick’s tale is complete without the humble cucumber. This time, it’s not in a glass but on the runway. For this editorial, Hendrick’s collaborated with designer Sihle Masango to craft a one-of-a-kind cucumber rose dress for Buhle. Every detail of this couture piece nods to Hendrick’s signature ingredients: from the striking green fabric echoing the cucumber’s skin to pearl accents mimicking its tender interior. And if you look closely, cucumber roses delicately adorn the hemline - an ode to the gin’s distinct symphony of flavours.
Buhle’s role as Hendrick’s muse is only just beginning. As she continues to turn heads in bespoke Hendrick’s-inspired designs, she cements her place as the brand’s ambassador for the peculiar, the playful, and the utterly divine.
Together with 54 on Bath and Buhle Samuels, Hendrick’s Gin invites you to embrace the whimsical side of life. Between the Hendrick’s bar, its one-of-a-kind experiences, and the magic of this quirky partnership, the world is far more delightful with a dash of the unexpected - best enjoyed with the perfect Hendrick’s serve, always paired with cucumber.
***Please enjoy & consume the peculiar responsibly***