Florentina Heger, Sales & Marketing Manager of Grootbos, a luxury eco-reserve close to the Southern tip of Africa, highlights this trend, “There is a shift towards holistic, eco-conscious wellness tourism. Many of our guests from the UK and US prioritise sustainability, organic cuisine, and authentic cultural experiences. This demand has driven us to innovate and refine our offerings to meet the highest standards of luxury while remaining rooted in African traditions.”

Additionally, African luxury wellness retreats cater to a younger demographic of affluent travellers who prioritise wellness as a lifestyle choice. These guests seek wellness journeys that integrate relaxation with adventure and cultural immersion.

The most in-demand treatments among international visitors include:

Traditional African Techniques: Body scrubs using raw sugar and salt, herbal steam baths, and energy healing therapies.
Holistic Wellness Approaches: Programs combining spa treatments with mindfulness practices such as meditation, sound healing, and forest bathing.
Natural Skincare and Anti-Aging Therapies: Organic facials and hydrating treatments utilising rooibos, marula oil, and shea butter.
Detoxification and Stress-Relief: Mud wraps, aromatherapy, and deep tissue massages designed to cleanse and restore balance.
Private Wellness Sessions: Exclusive access to spa facilities, customized fitness programs, and one-on-one healing sessions tailored to each guest’s personal wellness goals.

“Many of our guests are looking for treatments that not only provide relaxation but also promote long-term well-being,” explains Pereira. “Whether it’s mindfulness-based therapies, locally inspired body treatments, or personalised wellness retreats, we aim to create experiences that leave a lasting impact.”