A poster of the South African Music Week.
The newly established South African Music Week (SAMW), which is a cross-border collaborative event, will take place from Tuesday January 26 to Thursday January 28.
The event will see South Africa and Canada come together to explore ways in which to maximise how music, technology and business are converging, and to forge a new path for success for all musicians.
Themed ‘Music in the 4IR’, the event is free to attend and will take place virtually in order to adhere to Covid-19 regulations.
Founder and CEO of South African Music Week, Michael Moeti, said: “We are excited to write a new chapter for the South African music industry by bringing the world to our doorstep, using the digital age to unearth emerging talent and plugging it into a global audience.
Thanks to the phenomenal inspiring success of Master KG’s Jerusalema, South African talent is being recognised globally. SAMW is, therefore, the ideal platform from which to entrench this interest and build a robust cross-border music industry based on collaboration and making the most of music in the 4IR.”
SAMW will also launch a specific Covid-19 song, CORONA. For more information, visit www.samw.co.za