‘The Cooking Husband’ wins content creator of the year | DSTV Content Creator Awards
A doting husband, Sifo The Cooking Husband, who has grown a significant following on social media for helping his wife in the kitchen while creating content, has bagged the DSTV Content Creator of the Year award.
Sinoyolo Sifo, who has a published cookbook called ‘SIFO The Cooking Husband’ won two awards, The Foodie Award category and the DSTV Content Creator of the Year Award.
“The cooking husband is a movement that just encourages us guys to get active in the kitchen, help our partners out, eliminate the abuse and build a love language,” he said while accepting the award.
He went on stage to share the spotlight and collect the award with his wife, Nondumiso Sifo.
@sifo_the_cooking_husband Food 😋![CDATA[]]>👌![CDATA[]]>🏽 #food #fyp #foodtiktokfood #sifothecookinghusband #pitabread ♬ Sohlala Sisonke - Dlala Thukzin
On Saturday, scores converged in Sandton for the DSTV Content Creator Awards as viral creators, influencers and some of South Africa’s beloved local celebrities came together under one roof at the Nelson Mandela square.
The theme of the event was creative black tie, most of the attendees showed they understood the assignment as they showed up and showed out while others tried their best.
There was a purple carpet where one of this year’s event partners, radio station 974 had interviews with celebrities in attendance and some of the nominees.
Hosted by Anele Mdoda, she kept the audience entertained throughout the night.
The awards celebrate the best and brightest content creators among social media platforms. Out of 1500 entries, 87 were nominated.
Unlike the previous awards, this year there were only 17 categories with five of them being open for public voting.
Even with the limited categories this year, content creators Chris Rogers, Sifo The Cooking Husband and Simphiwe Mbatha, known as Colour me Siphiwe, went home with more than one award.
@colourme__sim Decided to translate the actual meaning of the song- thank you to @shefali Ngl this challenge almost killed me! I hope you guys enjoy #colourmesim #asokamakeup #KnowAfrica ♬ original sound - jharna bhagwani
Mbatha who has over one million followers on Tiktok where she does beauty content. She won in the beauty category but was also awarded ‘The Spirit of Africa’ award, a category which had no nominees.
This award allowed creators to make public entry video sharing their African story. She bagged herself R20,000 as the winner.
While receiving the award she said: “Live authentically in yourself. I think it is so easy when you are creating content and you are being an influencer to get wrapped up under pressure to be this thing or be someone you are not. I try all the time to convey my story as it is authentic to me.”
Here are the winners from each category
Cause Award
– Bella Monsoon, for The Fight Against GBV
Storyteller Award
– Josh Wideawake, for ‘Inside South Africa’s Most Dangerous Neighbourhood’
Emerging Creator Award
– Grace Mondlana
Song of the Year Award, Powered by 947
– Tyla – Water
Social Commentary Award
– Darren Campher
Travel & Lifestyle Award
– Chris Rogers
Foodie Award
– Sifo The Cooking Husband
Beauty Award
– Colour Me Sim
Fashion & Style Award
– Nabilah Kariem
Trendsetter Award
– Coachella Randy
Best Event After Movie Award
– Rage Festival, produced by G&G Productions
Gaming Creator of the Year Award
– Beamerboy TV
Podcast of the Year Award
– African Story Magic with Gcina Mhlophe
Thumb-stopping Award
– Theblackwendy
Best Creator Campaign Content Award
– Chris Rogers for Bonaqua: Chug Life
Pan-African Creator Award
– Mark Angel Comedy
DStv Creator of the Year Award
– Sifo The Cooking Husband
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