The MultiChoice Talent Factory (MTF) alumni mark 10 Years of industry impact at Joburg Film Festival.

The Joburg Film Festival (JFF) once again provided a platform for African filmmakers, with this year’s edition placing a well-deserved spotlight on the MultiChoice Talent Factory (MTF). Held at Sandton’s Theatre on the Square, the event brought together industry professionals, emerging creatives, and students from institutions like Wits, UJ, AFDA, and Boston Media House.

This year’s festival theme, “The Golden Thread: Connected through Story,” resonated deeply with the MTF programme, which has, for over a decade, woven a network of filmmakers across Africa. The 2025 edition was particularly significant, marking 10 years of MTF’s transformative impact on the industry.

Transforming an industry

The MultiChoice Talent Factory South Africa (MTF) has been more than just a training programme—it has been a launchpad for some of South Africa’s most dynamic storytellers. With over 140 alumni actively shaping the film and television industry, its influence is undeniable. The programme is known for condensing ten years of industry experience into one intensive year, immersing participants in every aspect of filmmaking.

MTF SA Director Bobby Heaney highlighted the programme’s rigorous selection process, revealing that over 1,000 applications are received each year, narrowed down to just 14 of the country’s most promising young creatives.

“This is not just about learning how to make films,” said Heaney. “It’s about understanding the business of filmmaking. We’re producing storytellers who can manage budgets, lead productions, and build sustainable careers.”

Over the years, MTF has produced award-winning films, with alumni projects securing multiple Africa Magic Viewers' Choice Awards (AMVCAs) and other international accolades. By offering fully sponsored courses, MTF ensures that financial barriers do not hinder the development of promising young filmmakers, allowing them to excel in their craft and contribute to the industry’s growth.