What is buccal massage and why you should try it

In recent years, buccal massage has gained popularity in the world of wellness and beauty. 

This unique facial treatment involves massaging the inside and outside of the cheeks, targeting the buccal area (hence the name) to release tension, promote circulation, and enhance overall skin health. 

But what exactly is buccal massage, and why is it becoming a go-to treatment for those seeking a natural glow and a sculpted look?

What is a buccal massage?

Buccal massage is a specialised technique that involves gentle yet firm manipulation of the facial muscles, particularly those in the cheek area. 

The massage is performed both externally (on the outer skin of the face) and internally (inside the mouth). 

By accessing the facial muscles from both angles, practitioners can work deeply into the tissue to relieve tension and improve muscle tone.

The treatment is typically carried out by a trained therapist who uses gloves for the intraoral portion of the massage to ensure hygiene and safety. 

Sessions usually last between 30 minutes to an hour and can be customised to address individual concerns.

The benefits of a buccal massage

Buccal massage offers a host of benefits for both the face and overall well-being. Here are some of the key advantages.

Improves circulation: The massage stimulates blood flow to the face, delivering oxygen and nutrients to the skin. 

This enhanced circulation can result in a brighter, more radiant complexion.

Reduces tension: Many people hold tension in their jaw and facial muscles, often without realising it. 

Buccal massage helps release this tension, which can alleviate symptoms of stress, headaches, and even temporomandibular joint (TMJ) disorders.

Enhances lymphatic drainage: By stimulating the lymphatic system, buccal massage can help reduce puffiness and detoxify the skin, leaving it looking firmer and more sculpted.

Contours and sculpts the face: The technique works to tone and lift the facial muscles, creating a more defined jawline and cheekbones. 

This makes buccal massage a favourite among those seeking a natural alternative to cosmetic procedures.

Boosts collagen production: The stimulation of the facial muscles and tissues can encourage collagen production, which is essential for maintaining skin elasticity and reducing the appearance of fine lines and wrinkles.

Promotes relaxation: Like any massage, buccal massage has a calming effect on the mind and body. It’s an excellent way to de-stress while enjoying the added beauty benefits.

What to expect during a session

During a buccal massage session, the therapist will begin by massaging the outer face to warm up the muscles and promote circulation. 

Then, they will wear gloves to perform the intraoral portion, gently massaging the inside of the cheeks, jawline, and mouth area. 

While the sensation might feel unusual at first, most clients find it deeply relaxing and effective.

IOL Lifestyle