Media personality and owner of Skims, Kim Kardashian. Picture: X/@vincentmchx
Who said the Kardashians have no talent? Oh right, all of us. But let’s give credit where it’s due - Kim Kardashian just proved that Kourtney Barker (formerly known as Kardashian) isn’t the only one in the family with comedic timing.
In a newly released SKIMS advert, Kim K channels her inner fairy godmother, well, “Fairy Butt Mother” - now that’s a character I’d like to see in the next “American Horror Stories” franchise.
The ad, which dropped on Tuesday, opens with a dramatic shot of Kardashian sporting a pair of glittery wings against a brown backdrop. The words "SKIMS Fairy Butt Mother" appear on screen, and honestly, that name kind of slaps.
The scene then shifts to a woman sitting on a yoga mat, lamenting, "Why is everything so hard?"
Enter Kardashian in full magical mode, urging her to stand up.
The woman, clearly at her wit’s end, rattles off a list of all the effort she already puts into her body - eating protein, drinking water, cold plunges, hair dye and socialising.
"Can't there just be one thing in life that's easy? Can't there just be one thing, Kim Kardashian?" she pleads. And in classic deadpan fashion, she corrects her: "I'm not Kim."
The woman then asks if she’s Khloé (ouch), which gets a response of, "No, I am Kim, but today I'm also your fairy butt mother."
Let’s be fair, that entire family can be nicknamed the “Fairy Butt Mother” with all the butt injections.
With a wave of her wand, Karidashian introduces her struggling friend to SKIMS’ latest shapewear, promising instant curves - boobs, a butt, and all the confidence to go with it (brainwash moment).
The woman is instantly transformed and thanks her magical saviour, while Kardashian reminds her to get eight hours of sleep. The ad closes with a voice-over of her saying, "SKIMS shapewear: because one thing should be effortless."
This can be seen as another Kardashian ad - it's a clever play on the pressures of modern beauty standards, wrapped in just the right amount of self-awareness.
And let’s be real, if there’s one thing Kardashian knows how to do, it’s selling a product.
She got it from her mamma.
Since launching “SKIMS” in 2019, the brand has been a massive success, redefining shapewear and loungewear with an inclusive approach.
The business has secured partnerships with A-list celebrities and athletes, including Tyra Banks, Heidi Klum, and even football star Neymar Jr.
Reports have also valued the brand in the billions, proving that, love her or hate her, Kim Kardashian’s business instincts are good.
And with ads like this, she’s making sure SKIMS stays in the spotlight - one fairy butt mother transformation at a time.
@skims Coming February 13: The Ultimate Butt, courtesy of SKIMS Fairy Butt Mother @Kim Kardashian ♬ original sound - SKIMS