adidas Originals honours streetwear heritage with iconic footwear revivals
adidas Originals has launched a new multi-franchise campaign, celebrating its deep roots in streetwear with a fresh take on three legendary shoe designs: the Taekwondo, Japan, and SL72.
This campaign is a nod to adidas' rich history, blending classic styles with modern streetwear flair.
By looking to the past, the brand reimagines its vintage sneakers for today’s style enthusiasts.
Paying tribute to Johannesburg’s vibrant cityscape and its subcultures, the campaign highlights each shoe's performance background and cultural impact.
These sneakers reflect the perfect mix of sport, fashion, and self-expression, aligning with the Spring/Summer global fashion trends.
The Icons Reimagined
Taekwondo: Inspired by martial arts, this sneaker has been updated for today’s fashion-forward crowd. Stripped-back and minimalist, it captures the spirit of bold, boundary-pushing design while catering to modern streetwear lovers.
Japan: With a sleek, low-profile design, the Japan sneaker brings together vintage elements with contemporary comfort. Made from premium materials, it’s a minimalist masterpiece perfect for street style fans.
SL72: Originally a game-changer in the world of running shoes, the SL72 continues to be a symbol of adidas Originals’ innovation.
Now available in five bold colourways—including white, red, black, blue, and yellow—this sneaker fuses sport and street culture with effortless style.
Whether it's the SL72 RS or SL72 OG, this timeless shoe is perfect for any streetwear look.
A New Era of Originals
This campaign breathes new life into iconic designs, offering a modern twist for a new generation of Originals.
Whether you're drawn to the history-making SL72, the Japan’s fusion of tradition and modernity, or the edgy revival of the Taekwondo, this collection is all about heritage, style, and performance.
The campaign is showcased in a vibrant 60-second film that explores the diverse streets of Johannesburg, featuring cast members celebrating the city’s cultural pillars in different settings.
Where to Shop
The SL72 and LO PROFILE collections are available now at adidas online and select retail stores, with prices ranging from R1,899 to R2,699.