New Balance celebrates the return of the Iconic 740
If there’s a wrong way to wear them, we haven’t thought of it.
Sneaker enthusiasts, fashion-forward individuals, and fans of heritage design take note: the iconic New Balance 740 has officially returned, blending retro appeal with modern versatility.
As part of JD Sports' exciting launch in South Africa, the reimagined New Balance 740 is now available at JD Sports Canal Walk, cementing its status as the go-to destination for trendsetting footwear.
Originally a favourite among runners in the 2000s, the New Balance 740 was celebrated for its reliability and supreme comfort. Today, this beloved silhouette has been transformed into a lifestyle essential, staying true to its heritage roots while embracing contemporary design and superior comfort.
The much-anticipated reissue of the New Balance 740 was celebrated at an exclusive launch event held at JD Sports Canal Walk on Saturday, 16 November 2024.
The event drew an enthusiastic crowd of sneaker lovers, style influencers, and loyal New Balance fans eager to get their hands on the revamped 740. Attendees experienced the perfect fusion of performance and style, with the 740 proving it’s more than just a shoe – it’s a statement.
“The 740 has always been a classic, and we’re excited to see it embraced by the new generation of sneaker lovers in South Africa. We've preserved the essence of the 740, ensuring the reissued model delivers the same level of comfort runners loved, now in a design that fits seamlessly into modern wardrobes,” said Katharine Stewart, Country Manager of South Africa.
Designed to inspire a new generation of sneaker devotees, the reissued New Balance 740 maintains the features that made it a cult classic while introducing updates that align with contemporary trends:
Superior Comfort: The signature plush cushioning and support remain unchanged, ensuring all-day wearability.
Timeless Design: Authentic 2000s-inspired details pay homage to its origins while effortlessly adapting to today’s streetwear styles.
The launch of JD Sports in South Africa marks an exciting milestone for sneaker culture and streetwear enthusiasts. With the introduction of the iconic New Balance 740, JD Sports Canal Walk becomes a hub for those seeking the best in footwear innovation and design.
The New Balance 740 is now available at New Balance retail stores in Sandton, Mall of Africa and Canal Walk as well as the new JD Sports in Canal Walk, and online at newbalance.co.za. Priced at R2,499, this classic-meets-modern sneaker is available in a variety of colourways, including the stylish White/Marsh Green and Sea Salt.