A rhinoceros at Kruger National Park. Photographer: Armand Hough/System
South African National Parks (SANParks) announced that the pioneering and century-old Kruger National Park (KNP) received recognition as an iconic destination, putting South Africa on the world’s map.
According to SANParks, Brand Africa, a non-profit African movement to inspire a brand-led African renaissance, revealed the rankings and awards for the most admired South African brands and KNP was among the awarded brands.
“SANParks is delighted to have one of the world’s best travel destinations in the world in its stable of properties and is grateful for this acknowledgement.
“At the core of the successful conservation management efforts across SANParks’ national parks is responsible tourism offerings and a deliberate socio-economic transformation programme that is embedded in community beneficiation.
“This recognition is seen in many posts and writings from guests on various platforms declaring KNP as one of the best places on Earth to visit,” said SANParks.
The body responsible for the upkeep and management of South Africa’s national parks said the 14th annual rankings of the best brands in Africa were released by Brand Africa on May 24.
“The rankings are based on comprehensive research conducted in 31 African countries between January to March 2024.
“Every year, since 2011, Brand Africa, through its independent research partners, Kantar, Geopoll across sub-Saharan Africa, Integrate in North Africa, and Analysis in the East African Islands, conducts research in over 30 markets, and consolidates the results into a global and local lens of the best brands in Africa,” said SANParks.